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A small business lead generation system results from web pages properly focused
Let's begin by looking at live page examples from Eagle Wood and then lets brainstorm contents for pages from other industries. Eagle Wood focuses on natural proteins (beef, pork, salmon, shrimp) and health foods. It would be seem natural to write a page using the word "meat". However, using a simple software tool to retrieve history of searches we find that the word "meat" is searched for 80,000 times per month but there are 485,000 websites which have web pages focusing on the word "meat". This is competition. To be ranked on the first Google page you would need to either pay for advertising or be a large company or organization like Tyson, Smithfield or the Beef Industry Association. Search engines are sophisticated enough today to understand this subtlety. So what is the strategy?
You can verify these Google rankings yourself, simply by typing in the phrases without quotes. We make the pages informative, about 400 to 700 words and then ask for an action from the visitor. This is not difficult. You no doubt are an expert in your field so at least be the originator of ideas and have someone edit your work. You do not need to be a published writer or english professor. This consultative method is a tremendous tool for small business lead generation and will lead the visitor to take action.
Unless you work for one of the largest accounting firms in the world, writing a web page with the phrase "accountant" as its key, will be lost forever. Perhaps you could write two pages using the bottom two phrases. The first page would show "sample cash flow statements " from different industries while the second page would show the reader "understanding cash flow statements" from various industries along with cash management strategies. Maybe in exchange for sample downloads you collect names and e-mails beginning and maintaining small business lead generation. Click Here for FREE Leads Analysis Let's continue with automobile dealerships
Do you work for GM or Toyota? Then forget about writing a page with the word "automobile" as the key phrase. Why not talk about "automobile GPS systems" and how parents like us want our kids to use them or how well they work on vacations. "Automobile loan refinancing" looks interesting, everyone is tight for cash, does it make sense for people to do this. Maybe you invite people in for a free analysis of their loans with a discount service coupon. The mortgage industry ....
It's hard to believe that there are over three million mortgage related sites. Don't waste your time using "mortgage" as your primary key word. Using "house foreclosures" you can write insightful information, not legal advice, about organizing your finances and working with your lender. This would also be an opportunity to discuss "current mortgage refinance rates" which may save the homeowner money and give them breathing room with cash flow. Our businesses need leads. For our own economic interests and health related fitness, use this system for small business lead generation.
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